There are many ways to use video to promote your company. Below are the best ways of using video that can be produced very quickly and produce leads.

Introduction Clip

An “Intro to Your Company” video is a brief, 2-3 minute video that should be posted on your website homepage that tells who you are, what you do and why visitors should care. This can be done like a commercial with lots of action shots on the shop floor, the office, etc. A “talking head” of the company president even works. A good example of an introductory video can be found HERE. 

Your video will need to be brief, informative, entertaining, and fun. Ask us how we can get a video of your company up on the web.

Product Demo

Demonstrate how your product works. Again, these video clips shouldn’t run too long but they can be little longer than your introductory commercial. However, when it comes to demos, less is more. Make sure to show the best features of your product and explain multiple times how your product addresses a problem for your potential customers. We like to use the “rule of 3″ when working on a product demo. Again, too much info can be overwhelming and you don’t want to give everything away in your videos, you want the potential customers to contact you for more information.

Your Services

This is very similar to a product demo and works very well for suppliers, trying to demonstrate their superior technology that will in the long run cost less money or provide better quality merchandise than that of a competitor. This also works very well for anyone in a service industry, such as hotels, spas, and hair salons, just to name a few.

Company News

A video that spotlights either what your company has achieved that is noteworthy or what your employees have done for your company. When discussing employees, the “old Employee of the Month” style approach adds a nice touch and speaks to how your company values in its staff. That can make a big difference to some customers.

Vlog Posts (Video Blogs)

A Video Blog could come in the form of a training video, which can be done for things such as software applications or a “talking head” telling something he or she knows. The purpose of this posting is to display expert positioning for your company while providing real value for the viewer.

Testimonials

This definitely MUST be a person unrelated to the business telling about what the company did for him or her, and it can NOT be anonymous. Hearing a good review from a current customer will make new prospective client want to hire you.

Humor Video

Sometimes people just want laugh. So why not have them laugh and feel good about your company. The more entertaining the video, the more the video will be posted and spread virally on the social networks of your viewers (i.e. Facebook and Twitter) and further your internet exposure.

If you need help creating or posting videos on your website, please feel free to contact us.

Here are 5 easy tips to market your company:

1. Create and print Brochures & Business Cards for your product or service. A lot of people are going digital in regards to brochures and contact info, however a lot of people still like to have something in their hands to remember you.

2. Use Facebook & LinkedIn as a business social network and as an extension of your business card. As people see your name on the Internet and hear of around town, there is a good chance that they will check you out on Facebook or LinkedIn. Fill out your profile and link both sites back to your website.

3. Create a customer friendly Website and an Informative Blog. Your website is your digital home, so make sure it is user friendly to all. Too much text can be overwhelming and too little can turn someone away. Find a good balance between text, images and videos to describe your product or service. Let them know who you are, what you do, and how it could benefit them. Use your blog to answer questions about your product and service and copy and paste each blog entry to your Facebook and Twitter accounts.

4. Use Press Releases to let the local media know about your business and upcoming campaigns. You can use a press release to introduce new products or services and make an announcement about and upcoming event.

5. Send out E-mails to your clients on a consistent basis. Just like press releases, you can introduce new products or services to your clients. You can create a monthly or quarterly newsletter, that is fun and informative about your company and the industry you are in. Look into an e-mail management company such as ConstantContact to help create and track the open rates  of your e-mail. Once you are able to see the response you are getting regarding your e-mails, you will know if your e-mails are being well received or if you need to edit the content to get a better response. Remember, it’s disciplined and consistent marketing messages that make the difference for your business.

Just remember, it’s about consistency and the total marketing package. It’s up to you to believe in your business—and to get the message out.

Let us create a video that puts your best marketing foot forward every time, showing your product or service in the perfect light, generating new clients and high sales.

Rocky Mountain Junior Golf Tour – Video

Harrah’s Ak-Chin Pirate Treasure Hunt presented by Creative Occasions – Video

CLICK HERE TO WATCH   SUPER NOVA HIGHLIGHT VIDEO

William Hudson Kirkland was born in 1832 to Hugh Allen and Polly Hudson Kirkland in Petersburg, Virginia.  The family moved several times during William’s childhood, finally settling in Camden Missouri. During this time William, in spite of often changing schools, obtained a good education.

William left home at the age of 17,  prompted by his mother’s death and his father remarriage. Lured by tales of the gold rush, he went to Independence, Missouri, the departure point for the California trail.  After several months, he found employment in a wagon train heading west, reaching California in September, 1850.  He mined and worked several jobs, making a good living until 1855 when he decided to return to “the states.” Steamship rates to the east had been steadily rising during the early 1850’s, so William decided to go east overland along the Gila trail. He and six companions entered Arizona in the New Mexico Territory on December 28, 1855.

Kirkland and his companions left Yuma and traveled for 14 days to Tucson, “expecting to meet Apaches every minute after passing Picacho Mountain….” They “found the Presidio (fort), garrisoned with two companies of cavalry troops, with paymaster Pesqueira getting ready to pay off, preparatory to taking up line of march and turn over the Gadsden Purchase to the United States.”

There were already several Anglo-Americans living in Tucson, such as Pete Kitchen, John “Pie”: Allen and Paddy Burke. They watched as Kirkland and two others fashioned a flagpole made of mesquite sticks and raised an American flag for the first time over the American territory of  Tucson as the Mexican troops marched out.

By 1857, Kirkland had moved south of Tucson to Canoa, near Tubac where he was the first Anglo-American to bring cattle into Arizona, although this herd was later stolen.  While living there, he often visited Tucson, where he met and married Missouri Ann Bacon in 1860. Their first child, Elizabeth Jane, born on Feb. 28, 1861, was the first Anglo-American child born in Arizona.

Kirkland noted the need in rapidly growing Tucson for wood. The nearby Santa Rita mountains had a ready supply, but there was no access. Kirkland remedied that lack by grading a road into the Ponderosa forest where he began a prosperous sawing operation.   Once returning from a sale of lumber he was surrounded by a band of Apaches led by Cochise. The Indians were hungry and they made Kirkland cook them a meal. Kirkland commented later, “I didn’t know  I could cook but I found out I could cook pretty well.” After being fed they let him go. What apparently saved William was that he did not try to run or escape.

In 1861 the Civil War resulted in the U.S. Army  troops leaving Arizona. The Apaches, led by Cochise, went on a rampage and Arizona became uninhabitable. Kirkland was forced to move to Tucson with his wife and daughter, but he soon left and moved to California where his son George was born.

In 1863 he returned to Arizona,  following the Walker party into the Bradshaw Mountains. While searching for the Walker party he found a beautiful small valley watered by a small stream. He purchased the land from Pauline Weaver and built a granite block house on the land.   While living there, Kirkland mined, running five arrastras, farmed, ranched and  freighted. He blazed the first road up Antelope Hill next to the Yarnell grade.   He remained there through 1870   when he moved to the new city of Phoenix. That valley is still known as Kirkland Valley.

In August, 1870, the citizens of the Salt River Valley met to decide where to establish a town site. An election was held and the site chosen was on James McKinnie’s property near what is today 24th Street and Washington.   However, this site proved unsatisfactory to the majority of citizens, and among charges of fraud, a new site was chosen that centered on today’s Washington Street and Central Avenue and the town named Phoenix.

On December 23rd and 24th the first lots were auctioned at the new town site. The most expensive sold for $140.   Shortly after, in February the Prescott Miner reported, “Mr. Kirkland, one of Arizona’s pioneers …has purchased a lot and will commence building during the coming week.”   Kirkland built the second house in Phoenix, and on August 15, 1871, his daughter Mary Ellen was the first child born in Phoenix.

In December 1870, as Phoenix was being established to the west, Charles T. Hayden and claimed part of section 15 south of the Salt River   and formed the Hayden Milling and Farming Ditch company. In that same month, Jack Swilling and others formed the Hardy Canal company to irrigate other lands south of the Salt River.   Also,at the same time, William Kirkland claimed the eastern half of section 15 and also part of section 22 directly to the south. Kirkland and James McKinney [McKinnie] began construction of the Kirkland-McKinney Ditch to bring water to their land.

The actual construction was done by Hispanic settlers who came from southern Arizona or northern Sonora.

The three canal companies combined their efforts. The Hardy Canal Company was reorganized as the Tempe Canal Company and established a canal head about five miles upstream. The Kirkland-McKinney ditch became a private branch with the Hayden flour mill being supplied by an extension of the Kirkland-McKinney Ditch.

Hayden established a ferry, flour mill and a store on his land and the area was known as Hayden’s ferry until Darell Duppa suggested naming it Tempe.

The workers who built the canals were mainly Hispanic and they, “not satisfied with Hayden’s Ferry, have laid out a new town…named San Pablo” west of Tempe on 80 acres of land that Kirkland donated.

This site was south of the Tempe Butte and was bordered by present day College Avenue and University Drive. Proceeds from the sale of lots were donated for the construction of a Catholic  church. Although the first Mass was held in San Pablo on April 12. 1872. the church was not built until 1882.

The early Hispanic canal workers gained rights to Kirkland-McKinney water, but few established farms, such as Pedro Eredia and Manuel Soltelo. Most worked at occupations as carpenter, blacksmith, mason, laborer, etc. As the area grew, San Pablo was incorporated into Tempe where the Hispanic residents constituted a large minority.

In addition to farming, Kirkland became active in civic affairs in the Salt River Valley. He was appointed to the first school board in Phoenix in June 1871.   When Maricopa County was formed on February 14, 1871 from parts of Yavapai and Pima County, Kirkland was one of the three members of the County Board of Supervisors.

The Kirkland family left the house William had built in Phoenix and lived on their property by Tempe, where he farmed for two years.   In October, 1873, the family moved again, this time to Silver City New Mexico where they ran a hotel.  Here daughter Sara Ann was born on May 9, 1874. In 1876, they moved again, this time to Safford, Arizona.

In Safford, in addition to farming, Kirkland was appointed Justice of the Peace. he continued his interest in education by helping to establish the first school and serving on its board of trustees.

He obtained the contract to carry the mail, and while delivering the mail to the area of the Solomon hotel, gave the town the name Solomonville.   It was in Safford that his sons Hugh and Frank were born.

The family moved again, this time to the Willcox area where William freighted between Willcox and Globe and also served as a deputy sheriff.

In 1881, the Apaches left the San Carlos Reservation and began raiding again. Kirkland and his wagon train were warned in advance and were able to avoid the fate of the Samaniego Wagon train which was wiped out by the Apaches. In 1882 the Apache chief Juh began raiding in southern Arizona on his way to Mexico. He attacked the Kirkland homestead at Point of the Mountain, north of Willcox. Kirkland and his family were safe in town, but the caretaker was killed by the raiders and the house and its contents ransacked.

In 1889, Kirkland moved again, this time to Congress, Arizona where he began a small dairy operation. He was elected Justice of the Peace,   served as constable was also appointed Road Overseer for district 44 of Yavapai County.

After retiring and doing some traveling, William and his wife Missouri Ann were visiting his sons in Winkleman when he was suddenly stricken with pneumonia. He took to bed, and within 24 hours on January 20, 1910 he died. His wife, Missouri Ann died five years later on July 12, 1915.

William Kirkland was an extraordinary individual. He was instrumental in establishing five Arizona cities. He held government offices in four communities. His daughter, Elizabeth was the first Anglo-American child in born Arizona and his daughter, Ella was the first born in Phoenix. He built roads, logged, ranched, mined, farmed, and freighted where others feared to tread. While he remains little known,  he was…

William H. Kirkland

]]> http://www.hinsonmedia.com/blog/2012/02/unsung-arizona-pioneer-and-founding-father-of-tempe/feed/ 0 http://www.hinsonmedia.com/blog/2012/02/arizona-centennial-events/ http://www.hinsonmedia.com/blog/2012/02/arizona-centennial-events/#comments Sat, 11 Feb 2012 23:58:28 +0000 hinsonmedia http://www.hinsonmedia.com/blog/?p=604 A yearlong run-up to the 100th anniversary of Arizona statehood comes to a head this weekend and early next week at the Capitol and in events across the state.

The events culminate Tuesday with the official Statehood Day celebration featuring an Indian Sunrise ceremony and a re-enactment of W.P. Hunt’s walk from downtown Phoenix to the Capitol to be sworn in as the state’s first governor. Current Gov. Jan Brewer then headlines an official Happy Birthday ceremony and singer Wayne Newton will perform at 2 p.m.

Over the weekend, the Arizona Best Fest fills a 10-block area east of the Capitol grounds. Entertainment includes concerts topped by the Gin Blossoms on Saturday and George Benson on Sunday.

Organizers expect tens of thousands of people to attend the free event.

Arizona Best Fest
The Official Celebration of Arizona State’s Centennial
Feb. 11, 12pm – 10pm
Feb. 12, 12pm – 6pm
Arizona State Capitol Mall and surrounding area along Centennial Way

http://www.az100years.org/

Article courtesy of MyFOXPhoenix.com. Click HERE to view article.

7:00 a.m. – 7:30 a.m. (Phoenix City Hall)

Arizona American Indians Sunrise Ceremony (Sunrise Is At 7:12am)

7:45 a.m. – 8:45 a.m. (begins at Phoenix City Hall)

Reenactment of Governor George W.P. Hunt’s Walk to Capitol

9:00 a.m. – 3:00 p.m. (Senate & House Lawns)

Happy 100^th Birthday Arizona!

Happy Birthday Ceremony w/ Governor Brewer (9-9:45am)

USPS First Day Issue Ceremony (10-10:30am)

Polly Rosenbaum Writing Contest Winners & Award (1-2pm)

Wayne Newton (2-3pm)

ALL DAY ACTIVITIES:

USPS First Day Issue Stamp Sale & Cancellation

Non-stop Arizona Entertainment

Legacy Projects & Official Centennial Event EXPO

Centennial Merchandise

Phoenix Food Trucks

Birthday Cake

Chevy Silverado, 2012 – Commercial

Doritos, Man’s Best Friend – Commercial

M & M’s, Just My Shell – Commercial

Coca-Cola, The Catch – Commercial

Honda, Matthew’s Day Off – Commercial

Bud Light, Rescue Dog – Commercial

To view more, CLICK HERE

If Phil’s forecast is right, it signals a dramatic reversal from the mild weather pattern affecting much of the country. Many parts of the central and eastern U.S. have seen temperatures 20 to 30 degrees above normal in recent days. On February 1, just 19% of the Lower 48 had snow cover compared to 52% at this time last year. Historic odds heavily favor a forecast for winter to last deep into March. Since the Groundhog’s first prediction in 1887, Phil has seen his shadow 99 times and failed to spot it just 16 times. There are 9 missing years in the record, but Phil has issued a forecast without exception.

To view the official website for Groundhog’s Day click HERE.

Written by Jason Samenow at the Washington Post